There are many ways to grab the attention of a crowd, and one of the most effective is to display striking visuals that stand out from the rest. Whether your company is looking to build its brand identity, upgrade its customer experience or accomplish any of countless other business objectives, high-quality large-scale visuals are the key to success. While a memorable poster or sweeping banner is an excellent marketing tool, capturing images that look perfect when printed to life-size proportions can be a challenge. Fortunately, the experts at your local Murphy Printing studio can help you capture a wide range of creative imagery that will impress your audience and effectively market your business.
In today’s fast-paced business climate, it is critical to catch the attention of your audience quickly and effectively. While innovative solutions like mobile displays and wearables are a great way to engage with customers, nothing beats the power of visually appealing graphics that capture a viewer’s eye and encourage them to stay engaged. Large-format printing is a key tool for creating impactful visuals, and Banner World’s advanced printing technology delivers high-resolution results that captivate and engage.
When designing large-format prints, it is important to keep the viewing distance in mind. This is because as a design is scaled up, its resolution decreases, requiring a higher PPI (pixels per inch) to ensure the image remains sharp and clear when viewed from a distance. When choosing file formats for your large-format prints, it is also important to avoid using PNG or JPG files as they can be difficult to print at larger sizes. Additionally, you will want to convert any Pantone spot colors to CMYK to ensure accurate color reproduction.
The choice of material is another key element in ensuring your banners are able to achieve the desired visual effects. While paper substrates are commonly used in banner printing, other options such as foam boards and gator board offer a rigid surface that is sturdy enough for outdoor installations while maintaining flexibility and portability. Metal sheets like aluminum are another popular choice for durable, long-lasting signage that withstands harsh weather conditions.
Once the design and materials have been finalized, your banners are loaded into the printing equipment where latex inks are applied to reproduce your designs accurately. Depending on the complexity of your design and the size of your banner, this process may take a significant amount of time. After the printing process is complete, your banners undergo finishing processes including hemming, grommet installation and trimming. Hemming reinforces the edges of your banner to prevent fraying and allows for easy hanging, while grommets and trimmers allow for accurate alignment and clean edges.
Achieving a high-resolution result is only possible when working with an experienced provider that has the right printing equipment and knows how to use it. When selecting a printing partner, make sure they have a strong track record of providing exceptional results and an impressive portfolio of past projects. Ideally, your partner should be capable of meeting the stringent production schedules required to meet your deadlines without sacrificing quality or accuracy.
